How to Create an Effective Landing Page for Your Photography Business
Running paid ads can drive traffic to your photography services, but without a high-converting landing page, those clicks won’t necessarily turn into bookings. To make the most of your ad spend, you need a landing page designed to capture leads and guide potential clients toward scheduling a session. Unlike a general homepage, a landing page […]
Common Lead Generation Mistakes Portrait Photographers Make (And How to Fix Them)
Lead generation is the lifeblood of any successful portrait photography business. Whether you specialise in family portraits, newborn sessions, pet photography, or boudoir shoots, attracting and converting potential clients is essential to keeping your calendar full. But many photographers unknowingly make mistakes that prevent them from getting steady inquiries and bookings. From website blunders to […]
How to Consistently Attract High-Quality Leads for Your Photography Business
As a portrait photographer, you know that capturing stunning images is only half the battle. The other half is consistently attracting high-quality clients who value your work. Whether you specialise in family, newborn, pet, or boudoir photography, finding and booking the right clients can often feel like an uphill struggle. The truth is, relying on […]
A guide to holding yourself accountable
Running a small business as a portrait photographer with a studio comes with unique rewards and challenges. You’re not just the artist capturing beautiful memories – you’re also the entrepreneur managing schedules, meeting client expectations, and overseeing the day-to-day operations of your studio. Balancing the creative side of photography with the practical demands of running […]
How to Turn Facebook Ad Leads Into Bookings: A Mindset Shift for Photographers
Are you worried that your Facebook ad campaigns aren’t delivering the results you hoped for? Frustrated because most of your leads aren’t converting? Are you even considering giving up? Don’t quit just yet! In this blog, we’ll set realistic expectations and explore how your mindset, not your ads, might be the key to turning things […]
Creative Targeting for Portrait Photographer
In recent months, Facebook has made significant changes to its Meta Ads platform, introducing new features, removing others, and updating its algorithm. A key shift in these updates is Facebook’s move from Audience Targeting to Creative Targeting. But what does Creative Targeting mean? Let’s explore this new approach and how it compares to traditional methods. […]
Should your Photography Studio use Tik Tok?
TikTok. A platform filled with dances, challenges and nonsense…or is it? Could it actually be a way of growing your business and becoming a solid part of your marketing strategy? In this post, we’re going to explore what TikTok is, who’s using it, and the different ways you could be using the platform for your […]
How to deal with Google Helpful Content update (HCU)
In a hurry? Here are the highlights: Aims to elevate genuinely useful and relevant websites Do not keyword stuff, clickbait or publish low-value content Create insightful, original and authoritative information Think “People first!” Go beyond writing about surface-level information Remove or improve low performing content Measure the success of your content using analytics tools […]
Are Google Ads a viable marketing strategy for portrait photographers?
If you’re looking into marketing your photography studio you’ll probably run into a few strategies including paid and organic. In this blog we’re going to explore a paid strategy, more specifically Google Ads and whether it’s a viable strategy for your studio. What are Google Ads? Google Ads is an online platform that allows you […]
5 things a portrait studio photographer can do if their business is struggling
We’ve spoken to hundreds of photographers and many share similar stories. Before Covid, it was a different climate. People wanted portrait photography services and they were willing to pay for it, now that doesn’t seem to be the case. Whilst people in the UK will pay for your services, you have to do a lot […]
