How to convert more leads into bookings for your photography business
This blog contains affiliate links. This means we may receive a small commission from this link. What’s the first thing you do when a new lead comes into your business? Do you email them? Call them? How long do you leave it before you reach out to them? Ideally, it should be as quickly as […]
Which Facebook Ad Campaign type should a Portrait Photographer use?
One of the first things anyone does when setting up a new campaign in Facebook Ads Manager is to select their campaign type. There are quite a few of them and they all do different things, so which campaign type should a studio or portrait photographer use? In an ideal world, when you have a […]
8 Lead generation strategies for your photography business
Key Highlights Try Paid Advertising with Facebook (Meta) or Google Adwords Invest in SEO for organic lead gen Create effective Social Media Campaigns Implement a Content Strategy Go Networking Integrate Email Marketing to nurture leads Utilise your current client base for referrals Outsource your marketing What is lead generation? Lead generation is the process of […]
How to utilise Networking to build your photography business
Networking can be an invaluable marketing tool for professional photographers looking to expand their reach, build meaningful connections, and thrive in a competitive industry. Let’s explore the significance of networking, how photographers can find relevant business networks, and the keys to effective networking, along with five compelling benefits. Networking for photographers What does networking do for a […]
How does the winter period affect a portrait photographer’s paid Facebook Advertising?
Winter is coming and if it’s anything like 2022, you might want to brace yourself. With homes needing heating, the cost of living at a high, and everyone competing for ad space you will likely see an increase in your cost-per-lead (CPL) and cost-per-thousand-impressions (CPM). Does this mean you shouldn’t advertise over the winter? Is […]
Best on-page SEO practices for Professional Photographers
Use the helpful links below to skip to the marketing subjects you’re most interested in. Keywords Image Optimisation Page Titles Meta Descriptions Headings Internal Linking Key Highlights Keywords are words that are relevant to your industry. Keyphrases are search queries relevant to your industry. You can optimise your content around keywords and keyphrases Use Google […]
The best ways to market your photography business in 2023
Use the helpful links below to skip to the marketing subjects you’re most interested in. Facebook (meta) Advertising Search Engine Optimisation Google Ads Social Media Email Marketing Networking Key Highlights Consider whether to handle marketing internally or hire external help. Prioritise tasks that offer the best return for the smallest effort. Identify the 20% of […]
The 2 most fundamental parts to a Photographer’s Facebook Ads campaign
It doesn’t matter how many campaigns you try, if you’re a studio or family photographer that’s running Facebook Ad campaigns, and you aren’t getting these 2 fundamental things right, then your campaigns are likely to disappoint you. Paid Advertising is a crucial part to a photographer’s marketing strategy. Your industry isn’t the most widely searched […]
Getting local leads with Facebook Advertising – Best practices
Most marketers online jump straight into showing off the millions they’ve made from Facebook Advertising. Sometimes it’s hard to believe but they likely aren’t lying. What they are doing is completely different to you, however. They will probably be selling a product that appeals to a wide audience across the globe. So what about you? […]
How to test Ad creatives in Facebook Ads Manager with a limited budget
Marketing isn’t as straightforward as spending money and getting a return. It will take time to find something that works but, even then, algorithms are always changing. You may have heard the term A/B or Split Testing. This is when an equal amount of ad budget is spent on two different variations of the same […]
