How to Turn Facebook Ad Leads Into Bookings: A Mindset Shift for Photographers
Are you worried that your Facebook ad campaigns aren’t delivering the results you hoped for? Frustrated because most of your leads aren’t converting? Are you even considering giving up? Don’t quit just yet! In this blog, we’ll set realistic expectations and explore how your mindset, not your ads, might be the key to turning things […]
Creative Targeting for Portrait Photographer
In recent months, Facebook has made significant changes to its Meta Ads platform, introducing new features, removing others, and updating its algorithm. A key shift in these updates is Facebook’s move from Audience Targeting to Creative Targeting. But what does Creative Targeting mean? Let’s explore this new approach and how it compares to traditional methods. […]
Should your Photography Studio use Tik Tok?
TikTok. A platform filled with dances, challenges and nonsense…or is it? Could it actually be a way of growing your business and becoming a solid part of your marketing strategy? In this post, we’re going to explore what TikTok is, who’s using it, and the different ways you could be using the platform for your […]
How to deal with Google Helpful Content update (HCU)
In a hurry? Here are the highlights: Aims to elevate genuinely useful and relevant websites Do not keyword stuff, clickbait or publish low-value content Create insightful, original and authoritative information Think “People first!” Go beyond writing about surface-level information Remove or improve low performing content Measure the success of your content using analytics tools […]
Are Google Ads a viable marketing strategy for portrait photographers?
If you’re looking into marketing your photography studio you’ll probably run into a few strategies including paid and organic. In this blog we’re going to explore a paid strategy, more specifically Google Ads and whether it’s a viable strategy for your studio. What are Google Ads? Google Ads is an online platform that allows you […]
5 things a portrait studio photographer can do if their business is struggling
We’ve spoken to hundreds of photographers and many share similar stories. Before Covid, it was a different climate. People wanted portrait photography services and they were willing to pay for it, now that doesn’t seem to be the case. Whilst people in the UK will pay for your services, you have to do a lot […]
How can a portrait studio photographer offer interest free finance to their clients?
We love hearing our clients make big sales. Big sales that quite literally change their lives! But making big sales can be tricky. We’ve heard plenty of stories where photographers have lost sales because they’re unable to provide finance options. Obviously, we don’t like hearing this and we’ve been asked, on multiple occasions, to find […]
How much should a studio portrait photographer spend on Facebook Ads?
This is one of the first questions we’re asked when we meet with photographers. You probably want a straight-up answer and that would be to try between £20 and £50 per day. But there’s a lot more to think about when deciding your Facebook Ads budget and we want to go through some factors that […]
How should you structure Facebook Ad Campaigns in 2024?
If you’re new to Facebook Ads Manager it can be quite overwhelming, especially when you click the green “Create” button for the first time. There are loads of confusing parts to Ad campaign creation. One subject of confusion is how you should structure your campaigns – meaning how many Ads sets should you have and […]
What’s the difference between Original Audience and Advantage+ Audience?
If you’re creating your Ad campaigns within Facebook Ads Manager you’ll know that your audience settings are found within the Ad Set level. A few months ago you may have noticed that the default for your audience settings changed to something known as “Advantage+ Audience,” but what is this, how should you use it and […]
