What’s the difference between Original Audience and Advantage+ Audience?

If you’re creating your Ad campaigns within Facebook Ads Manager you’ll know that your audience settings are found within the Ad Set level. A few months ago you may have noticed that the default for your audience settings changed to something known as “Advantage+ Audience,” but what is this, how should you use it and […]

Knowing your numbers as a Portrait Photographer

Knowing your numbers in any business is important. But what do we mean by numbers? Which numbers should you be looking out for and keeping track of? How will knowing your numbers help your business to grow? In this article, we have all the answers to these questions. What numbers do you need to know? […]

The best way for a studio photographer to manage their leads

Are you a Professional or Studio Photographer generating lots of leads and sending them all to your CRM system? If your conversion rate is good, let’s say around 20%, then you’re filling your precious system with 80% bad leads! In this article we’re going to go over why separating good and bad leads is good […]

What’s happening to Cookies in 2024 and is it the end of Facebook Ads?

You’ve probably heard of cookies before. If not in a marketing context, then you will no doubt have accepted or rejected them on most websites you visit. A few years ago, Google announced that they would fizzle out the use of third-party cookies within Google Chrome browsers. The latest evidence suggests this is likely to […]

Changes to SEO: predictions for 2024

The Introduction of Google SGE 2023 saw Google announce their next generation of search engine – the AI lead Google SGE (Search Generative Experience). This put a few of us SEO nerds into a bit of worry, however, we no longer think SGE is going to destroy the need for SEO.  Image: https://blog.google/products/search/generative-ai-search/ What is […]

How to convert more leads into bookings for your photography business

This blog contains affiliate links. This means we may receive a small commission from this link. What’s the first thing you do when a new lead comes into your business?  Do you email them?  Call them?  How long do you leave it before you reach out to them? Ideally, it should be as quickly as […]

Which Facebook Ad Campaign type should a Portrait Photographer use?

One of the first things anyone does when setting up a new campaign in Facebook Ads Manager is to select their campaign type. There are quite a few of them and they all do different things, so which campaign type should a studio or portrait photographer use? In an ideal world, when you have a […]

8 Lead generation strategies for your photography business

Key Highlights Try Paid Advertising with Facebook (Meta) or Google Adwords Invest in SEO for organic lead gen Create effective Social Media Campaigns Implement a Content Strategy Go Networking Integrate Email Marketing to nurture leads Utilise your current client base for referrals Outsource your marketing What is lead generation? Lead generation is the process of […]

How to utilise Networking to build your photography business

Networking can be an invaluable marketing tool for professional photographers looking to expand their reach, build meaningful connections, and thrive in a competitive industry. Though networking can be a method of lead generation, it requires patience and time. Let’s explore the significance of networking, how photographers can find relevant business networks, and the keys to effective networking, along […]