How can a portrait studio photographer offer interest free finance to their clients?
We love hearing our clients make big sales. Big sales that quite literally change their lives! But making big sales can be tricky. We’ve heard plenty of stories where photographers have lost sales because they’re unable to provide finance options. Obviously, we don’t like hearing this and we’ve been asked, on multiple occasions, to find […]
How much should a studio portrait photographer spend on Facebook Ads?
This is one of the first questions we’re asked when we meet with photographers. You probably want a straight-up answer and that would be to try between £20 and £50 per day. But there’s a lot more to think about when deciding your Facebook Ads budget and we want to go through some factors that […]
How should you structure Facebook Ad Campaigns in 2024?
If you’re new to Facebook Ads Manager it can be quite overwhelming, especially when you click the green “Create” button for the first time. There are loads of confusing parts to Ad campaign creation. One subject of confusion is how you should structure your campaigns – meaning how many Ads sets should you have and […]
What’s the difference between Original Audience and Advantage+ Audience?
If you’re creating your Ad campaigns within Facebook Ads Manager you’ll know that your audience settings are found within the Ad Set level. A few months ago you may have noticed that the default for your audience settings changed to something known as “Advantage+ Audience,” but what is this, how should you use it and […]
Knowing your numbers as a Portrait Photographer
Knowing your numbers in any business is important. But what do we mean by numbers? Which numbers should you be looking out for and keeping track of? How will knowing your numbers help your business to grow? In this article, we have all the answers to these questions. What numbers do you need to know? […]
The best way for a studio photographer to manage their leads
Are you a Professional or Studio Photographer generating lots of leads and sending them all to your CRM system? If your conversion rate is good, let’s say around 20%, then you’re filling your precious system with 80% bad leads! In this article we’re going to go over why separating good and bad leads is good […]
What’s happening to Cookies in 2024 and is it the end of Facebook Ads?
You’ve probably heard of cookies before. If not in a marketing context, then you will no doubt have accepted or rejected them on most websites you visit. A few years ago, Google announced that they would fizzle out the use of third-party cookies within Google Chrome browsers. The latest evidence suggests this is likely to […]
How to use Email Marketing to streamline and grow your professional photography business
Do you use email within your business? No, we aren’t talking about sending emails back and forth to your leads and clients. Email technology expands much further than your inbox and in this blog, we’re going to explore how you can use email marketing to create a better experience for your leads and clients, save […]
Changes to SEO: predictions for 2024
The Introduction of Google SGE 2023 saw Google announce their next generation of search engine – the AI lead Google SGE (Search Generative Experience). This put a few of us SEO nerds into a bit of worry, however, we no longer think SGE is going to destroy the need for SEO. Image: https://blog.google/products/search/generative-ai-search/ What is […]
How to convert more leads into bookings for your photography business
This blog contains affiliate links. This means we may receive a small commission from this link. What’s the first thing you do when a new lead comes into your business? Do you email them? Call them? How long do you leave it before you reach out to them? Ideally, it should be as quickly as […]
