Knowing your numbers as a Portrait Photographer

Knowing your numbers in any business is important. But what do we mean by numbers? Which numbers should you be looking out for and keeping track of? How will knowing your numbers help your business to grow? In this article, we have all the answers to these questions. What numbers do you need to know? […]

The best way for a studio photographer to manage their leads

Are you a Professional or Studio Photographer generating lots of leads and sending them all to your CRM system? If your conversion rate is good, let’s say around 20%, then you’re filling your precious system with 80% bad leads! In this article we’re going to go over why separating good and bad leads is good […]

How to convert more leads into bookings for your photography business

This blog contains affiliate links. This means we may receive a small commission from this link. What’s the first thing you do when a new lead comes into your business?  Do you email them?  Call them?  How long do you leave it before you reach out to them? Ideally, it should be as quickly as […]

8 Lead generation strategies for your photography business

Key Highlights Try Paid Advertising with Facebook (Meta) or Google Adwords Invest in SEO for organic lead gen Create effective Social Media Campaigns Implement a Content Strategy Go Networking Integrate Email Marketing to nurture leads Utilise your current client base for referrals Outsource your marketing What is lead generation? Lead generation is the process of […]

How do I get more leads for my photography business?

How do I get more leads for my photography business? The most important aspect of growing any business. The routes and methods of lead generation have changed dramatically over the years.  Wayne Williams, director at The Lead Source, started in the photography industry over 25 years ago and he recalls his experiences back then, drumming […]