Which Facebook Ad Campaign type should a Portrait Photographer use?
One of the first things anyone does when setting up a new campaign in Facebook Ads Manager is to select their campaign type. There are quite a few of them and they all do different things, so which campaign type should a studio or portrait photographer use? In an ideal world, when you have a […]
How does the winter period affect a portrait photographer’s paid Facebook Advertising?
Winter is coming and if it’s anything like 2022, you might want to brace yourself. With homes needing heating, the cost of living at a high, and everyone competing for ad space you will likely see an increase in your cost-per-lead (CPL) and cost-per-thousand-impressions (CPM). Does this mean you shouldn’t advertise over the winter? Is […]
The 2 most fundamental parts to a Photographer’s Facebook Ads campaign
It doesn’t matter how many campaigns you try, if you’re a studio or family photographer that’s running Facebook Ad campaigns, and you aren’t getting these 2 fundamental things right, then your campaigns are likely to disappoint you. Paid Advertising is a crucial part to a photographer’s marketing strategy. Your industry isn’t the most widely searched […]
Getting local leads with Facebook Advertising – Best practices
Most marketers online jump straight into showing off the millions they’ve made from Facebook Advertising. Sometimes it’s hard to believe but they likely aren’t lying. What they are doing is completely different to you, however. They will probably be selling a product that appeals to a wide audience across the globe. So what about you? […]
How to test Ad creatives in Facebook Ads Manager with a limited budget
Marketing isn’t as straightforward as spending money and getting a return. It will take time to find something that works but, even then, algorithms are always changing. You may have heard the term A/B or Split Testing. This is when an equal amount of ad budget is spent on two different variations of the same […]
6 Custom Audiences You MUST have in Facebook Ads Manager
Key Takeaways The essential custom audiences are website visitors, customer list, video views, lead form openers, Instagram engagement and Facebook engagement. The purpose of custom audiences is to create cold lookalike audiences that fit your ideal customer profile, and to remarket to warm audiences who have already engaged with your business. Setting up is simple. […]
