What’s the difference between Original Audience and Advantage+ Audience?

If you’re creating your Ad campaigns within Facebook Ads Manager you’ll know that your audience settings are found within the Ad Set level. A few months ago you may have noticed that the default for your audience settings changed to something known as “Advantage+ Audience,” but what is this, how should you use it and […]

Knowing your numbers as a Portrait Photographer

Knowing your numbers in any business is important. But what do we mean by numbers? Which numbers should you be looking out for and keeping track of? How will knowing your numbers help your business to grow? In this article, we have all the answers to these questions. What numbers do you need to know? […]

What’s happening to Cookies in 2024 and is it the end of Facebook Ads?

You’ve probably heard of cookies before. If not in a marketing context, then you will no doubt have accepted or rejected them on most websites you visit. A few years ago, Google announced that they would fizzle out the use of third-party cookies within Google Chrome browsers. The latest evidence suggests this is likely to […]

Which Facebook Ad Campaign type should a Portrait Photographer use?

One of the first things anyone does when setting up a new campaign in Facebook Ads Manager is to select their campaign type. There are quite a few of them and they all do different things, so which campaign type should a studio or portrait photographer use? In an ideal world, when you have a […]

The 2 most fundamental parts to a Photographer’s Facebook Ads campaign

It doesn’t matter how many campaigns you try, if you’re a studio or family photographer that’s running Facebook Ad campaigns, and you aren’t getting these 2 fundamental things right, then your campaigns are likely to disappoint you. Paid Advertising is a crucial part to a photographer’s marketing strategy. Your industry isn’t the most widely searched […]

Getting local leads with Facebook Advertising – Best practices

Most marketers online jump straight into showing off the millions they’ve made from Facebook Advertising. Sometimes it’s hard to believe but they likely aren’t lying. What they are doing is completely different to you, however. They will probably be selling a product that appeals to a wide audience across the globe. So what about you? […]

How to test Ad creatives in Facebook Ads Manager with a limited budget

Marketing isn’t as straightforward as spending money and getting a return. It will take time to find something that works but, even then, algorithms are always changing. You may have heard the term A/B or Split Testing. This is when an equal amount of ad budget is spent on two different variations of the same […]

6 Custom Audiences You MUST have in Facebook Ads Manager

Key Takeaways The essential custom audiences are website visitors, customer list, video views, lead form openers, Instagram engagement and Facebook engagement. The purpose of custom audiences is to create cold lookalike audiences that fit your ideal customer profile, and to remarket to warm audiences who have already engaged with your business. Setting up is simple. […]