Content Management Systems for Photographers: Which one should you use?

Are you a photographer in the business of photography and eager to showcase your work to the world and get more clients? Having a captivating online presence is vital for success in the photography industry. But where do you start? You should start with your CMS. This is your gateway to building a stunning and functional website.

CMS, or Content Management System, is a user-friendly platform that allows you to create, manage, and publish your content effortlessly. 

Let’s take a look into why professional photographers need a CMS and explore some great options tailored for your craft!

Why Photographers Need a CMS 

As a photographer, your primary focus should be on creating breathtaking images and engaging with clients.

A CMS takes the hassle out of website management, allowing you to upload and organise your photos with ease. 

With user-friendly interfaces and pre-designed templates, you can build a visually appealing website that reflects your unique style without needing technical expertise. 

A CMS empowers you to update your portfolio, add blog posts, and integrate e-commerce features seamlessly, helping you elevate your online presence and attract potential clients.

What Content Management Systems are available?

WordPress: WordPress is one of the most widely used and versatile CMS platforms. It offers numerous themes and plugins, making it an excellent choice for photographers looking to showcase their work with a wide range of customization options.

Squarespace: Squarespace is known for its user-friendly interface and beautiful templates, making it a great option for photographers who want a visually stunning website without extensive technical knowledge.

Wix: Wix provides a drag-and-drop website builder, enabling photographers to create visually appealing websites quickly. It offers various photography-focused templates to display images effectively.

SmugMug: SmugMug is a platform dedicated to photographers and offers a portfolio-focused approach. It provides customisable templates and a built-in e-commerce feature, making it suitable for those who want to sell their prints or services online.

Zenfolio: Zenfolio is another platform designed specifically for photographers. It offers customisable galleries and e-commerce capabilities for selling prints and digital downloads.

Format: Format is a portfolio-focused platform tailored for creatives, including photographers. It offers clean and modern templates, allowing photographers to showcase their work in a professional manner.

Photoshelter: Photoshelter is a CMS geared towards photographers and offers various features like image storage, client proofing, and e-commerce capabilities.

Pixpa: Pixpa is an all-in-one platform designed for creatives, including photographers. It offers portfolio templates, e-commerce, client galleries, and blogging functionalities.

ZenPhoto: ZenPhoto is an open-source CMS specifically built for managing photography portfolios. It’s lightweight and customisable, making it suitable for photographers who prefer more control over their website.

22Slides: 22Slides focuses on simplicity and ease of use, making it a popular choice for photographers to create clean and minimalistic portfolio websites.

The most popular CMS’ for photographers


Price: Free (with optional paid themes and plugins) you will also need hosting.

WordPress, the juggernaut of CMS platforms, offers unmatched versatility and popularity. Perfect for photographers, it provides numerous themes and plugins, ensuring a wide array of customisation options. 

WordPress is a powerhouse for SEO, giving your photography website the potential to rank higher in search engine results. While there’s a slight learning curve, the vast community support and extensive documentation make it a reliable choice for photographers of all levels.

Although technically WordPress is free, you will need to pay for hosting – we recommend Cloudways for its flexibility and 24/7 chat support.


Price: Plans start at £12 per month

Squarespace boasts a user-friendly interface and stunning templates, making it an excellent choice for photographers seeking an aesthetically pleasing website. The platform offers built-in SEO tools, ensuring your website is well-optimised for search engines. With integrated e-commerce features, you can effortlessly sell your prints and services online. Squarespace’s 24/7 customer support and mobile-responsive designs guarantee a seamless user experience for your audience.


Price: Plans start at £7.50 per month

Wix provides a straightforward drag-and-drop website builder, making website creation a breeze for photographers. It offers an array of photography-focused templates to showcase your work professionally. Wix boasts solid SEO features, ensuring your website has a fighting chance in the competitive digital landscape. Additionally, the platform’s mobile editor enables you to optimise your website for mobile users without any coding.


Price: Plans start at $16 per month

Designed exclusively for photographers, SmugMug is a specialised platform for building portfolios. With customisable templates and unlimited photo storage, it caters to photographers with vast collections of high-quality images. SmugMug’s integrated e-commerce capabilities allow you to sell prints and digital downloads directly from your website. This CMS is a wise choice for photographers seeking a comprehensive package for both showcasing and selling their work.


Price: Plans start at £4 per month

Zenfolio is another dedicated platform for photographers, offering easy-to-use templates and personalised galleries. With built-in client proofing and e-commerce functionality, you can efficiently manage and sell your photography services and products. Zenfolio’s straightforward interface and marketing tools make it an appealing option for photographers looking for an all-in-one solution.

The Best Choice for You

As experienced marketers and SEO experts, our top recommendation would be WordPress.
Its unmatched versatility, extensive customisation options, and robust SEO capabilities make it incredibly powerful for photographers.

The availability of countless plugins and themes ensures you can tailor your website to your precise requirements.

While it might require a bit more effort to set up initially, the long-term benefits and vast community support make it an invaluable tool for photographers serious about their online success.

If you need any help with your CMS, or would like to explore WordPress as an option, feel free to get in touch with our marketing experts on