Proof that you can succeed

At the end of the day, it’s about results. We’ve collected a load of screenshots from within our client’s Facebook Ads platforms and calculated their estimated returns.

You’ll also see a bunch of Whatsapp messages and emails from very happy photographers!

Paid Ad results

Here are some of the amazing results we get for our campaigns. Some aren’t as impressive as others, but all of them provide the healthy returns needed to build a viable business.

All calculations are based on a 20% lead-to-booking conversion rate, however, estimated returns are based on each individual client’s average customer spend.

Real example #1 - January 2024

Campaign Type: Maternity

142 leads

Cost-per-lead: £1.45

Total campaign cost: £206.43

28 bookings

Estimated Return: £42,000

Real example #2 - July 2023

screenshot of lead generation ad for portrait photography studio

Campaign Type: Maternity / Bump

92 leads

Cost-per-lead: £13.75

Total campaign cost: £1,265.44

18 bookings

Estimated Return: £14,400

Real example #3 - October 2023

Facebook Ad lead generation campaign for a portrait photographer

Campaign Type: Dog Portraits

195 leads

Cost-per-lead: £4.20

Total campaign cost: £818.57

39 bookings

Estimated Return: £78,000 (yes, you read that right!)

and more...

Real example #4 - November 2023

Boudoir photography lead generation campaign results

Campaign Type: Boudoir

35 leads

Cost-per-lead: £6.67

Total campaign cost: £233.39

7 bookings

Estimated Return: £5,600

Real example #5 - November 2023

Pet portrait facebook ad lead generation results

Campaign Type: Dog Portraits

124 leads

Cost-per-lead: £5.30

Total campaign cost: £657.25

25 bookings

Estimated Return: £19,840

Real example #6 - November 2023

Multiple lead generation campaigns for a newborn and baby photographer

Campaign Type: Newborn and Baby

164 leads

Average cost-per-lead: £9.72

Total campaign cost: £1,595.31

33 bookings

Estimated Return: £49,200

Personal updates

We love it when a client gets in touch over the weekend to share their excitement!

A monthly update

Filling the months ahead with bookings! 📅

WhatsApp screenshot from a photography studio client

A record sale!

Another huge sales from a single lead, and from their first campaign! 🥳

First sale!

This was just the first sale from their first campaign! 💰

Kind words

We thrive off positive feedback! 😄

FREE Strategy Planning Session

If you’re a photographer that has invested heavily in advice and it isn’t producing the promised returns, then it might be worth taking advantage of our FREE Strategy Planning Sessions.

Your current process

For us to truly help we need to understand what you’re doing and what you’ve been trying.

Plug the gaps

With our wide marketing knowledge we know all kinds of strategies and platforms to address any of your problems.

Identify the problems

We’ll pick through your process and see if we can find areas that might be having a negative impact.

Plan for success

We like to understand why you do what you do. This motivates you and us, to find the best ways to build your dream photography business.

Shoot us a message

If we’ve peaked your interest and you simply want to find out a little more, then please complete our form and we’ll arrange a time to speak.

Paid advertising campaign results

Results are what you’re looking for so here are real screenshots from communications with clients and from within Ads Manager. All calculations are based on a 20% lead-to-booking conversion rate, however, estimated returns are based on each individual client’s average customer spend.

Paid advertising
Results

Real Example #1 - November 2023

real screenshot of facebook ad campaign for a portrait photography studio

Campaign Type: Cake Smash

30 leads

Cost-per-lead: £7.03

Total campaign cost: £210.95

6 bookings

Estimated Return: £4,800

Real Example #2 - July 2023

screenshot of lead generation ad for portrait photography studio

Campaign Type: Maternity / Bump

92 leads

Cost-per-lead: £13.75

Total campaign cost: £1,265.44

18 bookings

Estimated Return: £14,400

Real Example #3 - October 2023

Facebook Ad lead generation campaign for a portrait photographer

Campaign Type: Dog Portraits

195 leads

Cost-per-lead: £4.20

Total campaign cost: £818.57

39 bookings

Estimated Return: £78,000 (yes, you read that right!)

Real Example #4 - March 2023

Boudoir photography lead generation campaign results

Campaign Type: Boudoir

35 leads

Cost-per-lead: £6.67

Total campaign cost: £233.39

7 bookings

Estimated Return: £5,600

Real Example #5 - November 2023

Pet portrait facebook ad lead generation results

Campaign Type: Dog Portraits

124 leads

Cost-per-lead: £5.30

Total campaign cost: £657.25

25 bookings

Estimated Return: £19,840

Real Example #6 - November 2023

Multiple lead generation campaigns for a newborn and baby photographer

Campaign Type: Newborn and Baby

164 leads

Average cost-per-lead: £9.72

Total campaign cost: £1,595.31

33 bookings

Estimated Return: £49,200

Real WhatsApp

WhatsApp screenshot from a photography studio client

End of November figures for this client…

29 shoots

£25,493 sales

£879 average sale

29 bookings in December

29 bookings in January

5 bookings in February

Do you want your lead generation to look like this?

In just a few steps your reach for help will arrive in our inbox.

Reach out below!

Join our newsletter

For the latest marketing tips and tricks.